Max-Product Shepard Approximation Operators

In crisp approximation theory the operations that are used are only the usual sum and product of reals. We propose the following problem: are sum and product the only operations that can be used in approximation theory? As an answer to this problem we propose max-product Shepard Approximation operators and we prove that these operators have very similar properties to those provided by the crisp approximation theory. In this sense we obtain uniform approximation theorem of Weierstrass type, and Jackson-type error estimate in approximation by these operators.